Your privacy is a fundamental priority at ek1971. This Privacy Policy explains what personal information we collect when you use the ek1971 platform, how we use it, who we may share it with, and the controls you have over your own data. We are committed to handling your information with transparency, integrity, and care.
When you register for and use the ek1971 platform, we collect personal information that is necessary to provide you with a safe, verified, and functional gaming experience. The categories of information we collect fall into three broad groups: information you provide directly, information generated automatically through your use of the platform, and information obtained from trusted third-party sources where permitted by applicable law.
When you create an ek1971 account or interact with our services, you may provide us with the following categories of personal data:
When you access the ek1971 platform — whether through a web browser or mobile device — certain technical and behavioural data is collected automatically by our systems:
In limited circumstances, we may receive personal data about you from third parties, including identity verification service providers used during KYC checks, fraud prevention and anti-money-laundering screening services, and payment processing partners confirming the status of your transactions. We use such third-party data only to the extent necessary to fulfil our legal obligations and to protect the integrity of the platform.
ek1971 uses your personal data only for legitimate, defined purposes that are directly connected to providing and improving our services, fulfilling legal obligations, and protecting the safety and security of all platform users. We do not sell your personal data to third parties for marketing purposes.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account creation and management | Identity, contact, and credential data | Contractual necessity |
| Identity verification (KYC) | Identity documents, date of birth | Legal obligation |
| Processing deposits and withdrawals | Payment information, transaction data | Contractual necessity |
| Fraud prevention and security monitoring | Device data, IP address, usage patterns | Legitimate interest |
| Anti-money laundering (AML) compliance | Transaction history, identity data | Legal obligation |
| Responsible gaming tools and monitoring | Betting history, session data, limit preferences | Legal obligation / legitimate interest |
| Customer support and dispute resolution | Support communications, account data | Contractual necessity |
| Personalised promotions and bonus offers | Usage data, betting history, preferences | Consent / legitimate interest |
| Platform analytics and service improvement | Aggregated usage and session data | Legitimate interest |
| Legal compliance and regulatory reporting | All categories as required | Legal obligation |
Marketing Communications: If you have consented to receive promotional communications from ek1971, we may contact you via email or SMS with personalised offers, tournament announcements, and platform updates. You may withdraw your consent and opt out of marketing communications at any time through your account notification settings or by contacting support.
ek1971 uses cookies and similar tracking technologies to operate the platform effectively, remember your preferences, analyse site performance, and support security functions. A cookie is a small text file stored on your device when you visit a website. We use the following categories of cookies on the ek1971 platform:
These cookies are strictly necessary for the platform to function. They enable core features such as maintaining your login session, processing transactions securely, and remembering your language and display preferences. Essential cookies cannot be disabled without significantly impairing your ability to use the platform.
Analytics cookies help us understand how players interact with ek1971 — which games are most popular, where users encounter difficulties, and how navigation flows across the site. This information is collected in aggregated, anonymised form and is used solely to improve the platform experience. We use reputable analytics service providers for this purpose, and data shared with them is limited to what is strictly necessary for analytics reporting.
Functionality cookies allow ek1971 to remember choices you have made — such as your preferred game category, display settings, or responsible gaming reminders — so that you do not need to re-configure them on every visit.
These cookies are used to detect and prevent fraudulent activity, including the use of automated bots, account takeover attempts, and patterns of behaviour consistent with prohibited conduct under our Terms and Conditions. They form a key part of our commitment to providing a safe and fair gaming environment for all players.
You can control non-essential cookies through your browser settings. Most modern browsers allow you to block or delete cookies, or to be notified before a cookie is stored. Please note that blocking essential cookies will affect the functionality of the ek1971 platform, and certain features may not work as intended if cookies are fully disabled. Detailed instructions for managing cookies in the most commonly used browsers are available in each browser's help documentation.
ek1971 does not sell, rent, or trade your personal data to any third party for commercial marketing purposes. We share your data only in the limited circumstances described below, and only to the extent strictly necessary for the stated purpose.
To process your deposits and withdrawals, we share relevant transaction and identity data with our payment processing partners, including Bangladeshi mobile wallet operators such as bKash, Nagad, Rocket, and Upay, as well as banking partners. These providers are contractually obligated to handle your data securely and to use it solely for the purpose of processing your payments.
To comply with our Know Your Customer and anti-money laundering obligations, we work with accredited identity verification service providers. These providers process the identity documents you submit during KYC verification for the sole purpose of confirming your identity and age. They are bound by strict data processing agreements and are not permitted to use your data for any other purpose.
We share limited technical data — such as IP addresses, device identifiers, and behavioural signals — with fraud prevention and security analytics partners. This sharing is carried out under our legitimate interest in protecting the platform, its users, and the integrity of our services from fraud, money laundering, and other prohibited activities.
ek1971 may be required to disclose your personal data to governmental authorities, regulatory bodies, law enforcement agencies, or courts where we are legally compelled to do so. We will notify you of any such disclosure where we are legally permitted to do so.
In the event of a merger, acquisition, restructuring, or sale of all or part of ek1971's business, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and any changes to this Privacy Policy that result from it.
No International Transfers Without Safeguards: Where personal data is transferred to or processed by parties located outside Bangladesh, ek1971 ensures that appropriate contractual and technical safeguards are in place to maintain the same level of data protection that applies within Bangladesh.
ek1971 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, to comply with our legal and regulatory obligations, and to resolve any disputes that may arise. The specific retention periods that apply to different categories of data are summarised below.
We retain account registration data, identity verification records, and full transaction history for a minimum of five years from the date of account closure. This retention period is driven by anti-money laundering regulations and our obligation to maintain auditable records of all financial activity on the platform. In circumstances where an account is under investigation at the time of closure, data may be retained for longer.
Records of support interactions, complaints, and dispute resolution correspondence are retained for a period of three years from the date of the last interaction. This allows us to reference historical communications in the event of follow-up queries, escalations, or regulatory enquiries.
If you have consented to marketing communications, we retain your marketing preferences and communication history until you withdraw consent or request deletion. Following withdrawal of consent, marketing data is removed within 30 days.
We may retain anonymised and aggregated data — from which no individual can be identified — indefinitely for statistical analysis, product development, and platform improvement purposes. This data does not constitute personal data and is not subject to the same retention restrictions.
Subject to our legal retention obligations, you may request deletion of your personal data at any time by contacting the ek1971 support team. Where a legal obligation requires us to retain certain data, we will inform you of the specific retention period that applies and the reason we cannot fulfil a deletion request in full at that time.
As a user of the ek1971 platform, you have a number of rights in relation to the personal data we hold about you. ek1971 is committed to honouring these rights promptly and transparently. To exercise any of the rights described in this section, please contact our support team. We aim to respond to all privacy rights requests within 30 days of receipt.
You have the right to request a copy of the personal data we hold about you, together with information about how it is being used and with whom it has been shared. This is commonly referred to as a Subject Access Request (SAR). There is no fee for a standard SAR.
If you believe that any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. You can update many of your account details directly through your account settings, or by contacting support for data that cannot be self-edited.
Subject to our legal retention obligations, you have the right to request deletion of your personal data — sometimes referred to as the "right to be forgotten". Where we are legally required to retain certain data (for example, transaction records for AML compliance purposes), we will inform you clearly and retain only the minimum data required for that specific obligation.
In certain circumstances, you have the right to request that we restrict the processing of your personal data — for example, where you contest the accuracy of the data or where you have objected to processing and a decision on that objection is pending.
Where we process your personal data by automated means on the basis of your consent or contractual necessity, you have the right to receive a copy of that data in a structured, commonly used, machine-readable format so that you can transfer it to another service provider.
You have the right to object to the processing of your personal data where that processing is based on ek1971's legitimate interests. Where you object, we will cease processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
How to Exercise Your Rights: To submit any privacy rights request, contact the ek1971 support team at [email protected] (plain text — not a clickable link). Please include your registered username and a description of your request. We will respond within 30 days and may request identity verification before processing your request.
Protecting your personal data from unauthorised access, disclosure, alteration, and destruction is a core operational priority at ek1971. We implement a layered approach to data security that combines technical controls, organisational policies, and staff training to maintain a robust security posture across all systems that process player data.
All ek1971 employees and contractors who handle personal data undergo regular data protection and security training. We maintain detailed internal data handling policies, conduct periodic security reviews, and operate a formal incident response procedure that includes timely notification to affected players in the event of a confirmed data breach.
If you become aware of any security vulnerability affecting the ek1971 platform, or if you suspect that your account has been compromised, please contact our security team immediately at [email protected] (plain text — not a clickable link). We take all security reports seriously and commit to acknowledging your report within 24 hours of receipt.
ek1971 reviews this Privacy Policy periodically and updates it as required to reflect changes in our data practices, applicable legal requirements, or the services we offer. The effective date at the top of this page is updated each time a revision is made. Where changes are material — for example, a change to the categories of data we collect, the third parties we share data with, or your privacy rights — we will notify registered players via email at least 14 days before the updated policy takes effect.
Non-material changes, such as typographical corrections, clarifications of existing practices, or formatting updates, may be applied without advance notice. We encourage you to review this Privacy Policy periodically so that you remain informed about how ek1971 handles your personal data.
Your continued use of the ek1971 platform following the publication of a revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with any material change to this policy, you should discontinue use of the platform and contact support to request account closure.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way ek1971 handles your personal data, please contact our privacy support team. Our contact details are as follows:
Relationship with Other Policies: This Privacy Policy should be read alongside the ek1971 Terms & Conditions and Responsible Gaming policy, both of which form part of the overall agreement governing your use of the ek1971 platform.
Your Data, Your Control
Six core principles that guide how ek1971 handles your personal information every day.
Every connection between your device and ek1971 is protected by SSL/TLS encryption. Your account credentials, payment details, and personal data are transmitted securely at all times.
ek1971 does not sell, rent, or trade your personal data to any third party for commercial marketing purposes. Your information is used only to provide and improve the services you signed up for.
You have the right to access, correct, delete, restrict, and port the personal data we hold about you. Submit a request to our support team and we will respond within 30 days.
Protect your ek1971 account with two-factor authentication. Even if your password is ever compromised, 2FA prevents unauthorised access from unrecognised devices.
We collect only the personal information that is genuinely necessary to provide our services, fulfil legal obligations, and protect the security of the platform. No unnecessary data is captured or retained.
We retain your data only for as long as necessary. Account and transaction data is held for a minimum of five years to meet AML obligations. Marketing data is removed promptly when consent is withdrawn.
Now that you understand how ek1971 protects your privacy, explore the platform with confidence — thousands of casino games, live cricket betting, and instant mobile wallet banking await.
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